I was on hols in Spain this year (nice, except for the 26 hours coach trip :(, but that's another story) and quite fancied getting a lilo (those little inflatable things you lie on in the sea ... not last in last out for any nerds reading :)). Thing is our hotel was a good 20 minute walk from the sea and I really didn't fancy carrying the bloomin' thing for that amount of time (though many of the residents did ... mad!), particulary as I had a rucksack full of techie books to carry that I had no intention of reading ... Anyway, got me thinking ... consider.

1. There's loads of shops selling lilos near the beach.
2. There's loads of lazy people like me who can't be bothered carrying them to the beach and back.
3. If you buy one at the start of the week, are you really going to carry it back home ... nope you're gonna dump it somewhere you naughty boy/girl.

Now here's the thing.  A lilo was costing about €5, so I figure if you own a shop by the sea, let me rent a lilo for one euro with a €5 deposit, if I burst it you've got the deposit (i.e. you've made your sale) and you only have to rent it out 5 times before you've made the equivalent of a sale.  I don't have to carry the thing around, you don't have to go to the wholesaler as often to stock up, less lilos need to be produced so the environment is better off. Job's a good 'un. Hope you enjoyed my first post ... hopefully next time it will actually be about www.toepoke.co.uk